Marketing is becoming more personal, and marketers are slowly becoming data analysts. Naturally, marketers are now using tools to better...

If you have just stepped into the world of programmatic advertising, welcome! You are now about to embark on a...

Anybody who’s worked in digital advertising knows that identity is the backbone of this entire ecosystem. Whether it’s targeting the right...

We live in a world where screens dominate our lives, but just like us, not all screens are created equal....

Time targeting enables advertisers to schedule their campaigns and run them at specific hours or days of the week. It...

Imagine running an ad campaign for your business without considering your consumers’ location. You might be advertising snow boots to...

Artificial Intelligence (AI) has fundamentally transformed the advertising landscape, thus enabling brands to connect with audiences with unprecedented precision and...

The ad tech ecosystem- because the natural world’s ecosystems weren’t complicated enough, we had to invent our own. Once upon...

Reaching a consensus on issues such as transparency might seem challenging. But in 2025, it is an obligation, a non-negotiable...