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June 23, 2025/
Retail Media Networks (RMNs) are reshaping the digital advertising ecosystem, offering advertisers the ability to leverage first-party data collected directly...
June 23, 2025/
Essential considerations for advertising agencies before integrating a Demand-Side Platform into their strategy. Download Report
June 23, 2025/
Discover the top 10 influential forces shaping the choice of a Demand-Side Platform(DSP). Download Infographic
June 23, 2025/
‘Washing powder Nirma’ is a familiar chime you cannot resist singing along with. The ad was first released on Akash...
June 23, 2025/
Incrementality measurement in digital advertising presents an advanced approach for evaluating the true value of ad campaigns. Download Report
June 23, 2025/
This treatise examines Google’s decision to delay the phase-out of third-party cookies and explores its implications for the advertising landscape....
June 23, 2025/
Marketing is becoming more personal, and marketers are slowly becoming data analysts. Naturally, marketers are now using tools to better...
June 23, 2025/
If you have just stepped into the world of programmatic advertising, welcome! You are now about to embark on a...
June 23, 2025/
Anybody who’s worked in digital advertising knows that identity is the backbone of this entire ecosystem. Whether it’s targeting the right...
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