Programmatic advertising is the perfect choice for those seeking an efficient way to access huge relevant audiences in this data-driven world....

Incrementality measurement is a process used to determine the incremental effect of a particular marketing campaign, such as an advertisement...

This question was never really raised when the concept of “big data” first came into the picture. For the first...

The ad tech industry is in constant innovation as there has been instant consumer transformation preferring online shopping. As the possibility of...

The last two decades have seen a significant evolution in advertising techniques. Advertisers are doing everything possible to promote their goods...

Video advertising possesses a vital role in marketing. This type of advertising can significantly contribute to the success of the...

The CPG industry or Consumer Packaged Goods industry operates and provides for customers across multiple geographies. Every business needs assistance from the...

Today ads occupy a large portion of online as well as offline world. Whether it is newspapers, billboards or online...

Marketing personalization is the primary key by which you can future-proof your business by evaluating and addressing the everchanging customers’ needs...