With the number of users climbing from 4 to 4.6 billion by 2025, what better platform to run your marketing campaign...

Rich media advertising has become increasingly popular because it may significantly increase website engagement and CTR (Click Through Rate). Rich...

The majority of companies today focus on influencing behavior. Businesses are working towards converting cold contacts into their clients. The...

As always, data has become the defining factor for a business’s growth. Data as a service on the other hand has found...

Data is the modern-day equivalent of oil in the digital world. If you possess quality, secure data, chances are that you’ll...

More than a quarter of the world’s population comprises Generation Z, 26% to be exact. Everyone who is born between the period...

Data has become perhaps the best driving force of modern-day businesses. In fact, it is perhaps the best time to...

A company’s marketing strategies deserve a lot of credit for their success. One must continuously monitor the effectiveness of the...

The number of people using their devices to shop and browse has increased drastically in the past few years. As...