It is now very much easier to buy and sell ads online than done in a conventional manner. Over time, online...

While programmatic advertising platforms have been witnessing their fair share of action these days, more creative and streamlined methodologies have popped on...

In the digital realm, being an advertiser is no piece of cake. The more you venture into this rabbit hole,...

It has been established that Omni channel advertising has its fair share of perks for the average advertiser in the digital domain....

The ever-changing landscape of digital advertising often involves approaching individuals via multiple channels and devices. For the most part, a modern-day household...

Programmatic advertising is the perfect choice for those seeking an efficient way to access huge relevant audiences in this data-driven world....

Incrementality measurement is a process used to determine the incremental effect of a particular marketing campaign, such as an advertisement...

This question was never really raised when the concept of “big data” first came into the picture. For the first...

The ad tech industry is in constant innovation as there has been instant consumer transformation preferring online shopping. As the possibility of...