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As the digital advertising ecosystem moves away from third-party cookies, one concept has gained renewed attention: the identity graph. Once […]
For years, privacy in digital advertising was treated as a regulatory obligation – something to manage carefully in order to
Consumer expectations around data usage have shifted dramatically. Today’s users are more aware of how their data is collected, shared,
The pace at which advertising technology is evolving has accelerated dramatically in recent years. What once relied on manual optimization,
As artificial intelligence becomes increasingly embedded in advertising platforms, a pressing question continues to surface across the industry: is AI
The advertising ecosystem is undergoing a fundamental shift. As consumer journeys become increasingly complex and data volumes continue to grow,