Insights to Empower Advertisers and Publishers Alike
Stay informed with actionable strategies, data-driven insights, and proven methods to boost campaign performance. Learn how the world’s leading brands and publishers are leveraging Cubera to connect, convert, and grow.
Are The Data On Your Clients An Asset Or a Liability?
This question was never really raised when the concept of “big data” first came into the picture. For the first […]
CDPs Require An Upgrade, According To New Research
As always, data has become the defining factor for a business’s growth. Data as a service on the other hand has found
Scaling Up Data Activation for Useful, Personalized Experiences
Data is the modern-day equivalent of oil in the digital world. If you possess quality, secure data, chances are that you’ll
Marketing to Gen Z: Why Engaging Matters
More than a quarter of the world’s population comprises Generation Z, 26% to be exact. Everyone who is born between the period
Data-Driven Intelligence for Full-Funnel Marketing
Data has become perhaps the best driving force of modern-day businesses. In fact, it is perhaps the best time to
Performance Marketing vs. Customer Acquisition
A company’s marketing strategies deserve a lot of credit for their success. One must continuously monitor the effectiveness of the





