Why Millisecond Latency Is the New Battleground in Real-Time Bidding
In modern programmatic advertising, winning an auction is no longer just about bid value or audience relevance. It is increasingly...
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CDPs Require An Upgrade, According To New Research
As always, data has become the defining factor for a business’s growth. Data as a service on the other hand has found […]
Scaling Up Data Activation for Useful, Personalized Experiences
Data is the modern-day equivalent of oil in the digital world. If you possess quality, secure data, chances are that you’ll
Marketing to Gen Z: Why Engaging Matters
More than a quarter of the world’s population comprises Generation Z, 26% to be exact. Everyone who is born between the period
Data-Driven Intelligence for Full-Funnel Marketing
Data has become perhaps the best driving force of modern-day businesses. In fact, it is perhaps the best time to
Performance Marketing vs. Customer Acquisition
A company’s marketing strategies deserve a lot of credit for their success. One must continuously monitor the effectiveness of the
How The Next Generation Identity Graph (ID) Looks Like
The number of people using their devices to shop and browse has increased drastically in the past few years. As