Why Millisecond Latency Is the New Battleground in Real-Time Bidding
In modern programmatic advertising, winning an auction is no longer just about bid value or audience relevance. It is increasingly...
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What are VAST Tags? A Guide for Digital Publishers
Video advertising possesses a vital role in marketing. This type of advertising can significantly contribute to the success of the […]
Cooperation’s Effect on Incrementality Measurement: A perspective on CPG Industry
The CPG industry or Consumer Packaged Goods industry operates and provides for customers across multiple geographies. Every business needs assistance from the
Cost Per Click (CPC) And When To Use It: A Beginner’s Guide
Today ads occupy a large portion of online as well as offline world. Whether it is newspapers, billboards or online
Cost Per Mille (CPM) In Digital Marketing Space
It’s no secret that the digital advertising industry continues to grow and burgeon, with 2.14 billion people now using the Internet. By using digital
Demand Side Platform (DSP) – A beginner’s guide
It is now very much easier to buy and sell ads online than done in a conventional manner. Over time, online
Interstitial Ad: A beginner’s guide
While programmatic advertising platforms have been witnessing their fair share of action these days, more creative and streamlined methodologies have popped on