Why Millisecond Latency Is the New Battleground in Real-Time Bidding
In modern programmatic advertising, winning an auction is no longer just about bid value or audience relevance. It is increasingly...
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Is AI Replacing Human Media Buyers? The Truth About Ad Automation
As artificial intelligence becomes increasingly embedded in advertising platforms, a pressing question continues to surface across the industry: is AI […]
How Autonomous AI Agents Are Running Ad Campaigns End-to-End
The advertising ecosystem is undergoing a fundamental shift. As consumer journeys become increasingly complex and data volumes continue to grow,