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Omnichannel Advertising Platforms vs Traditional Ad Tools: What’s Trending in 2026?

February 12, 2026

In 2026, the advertising landscape is undergoing a clear shift. Omnichannel advertising platforms are rapidly overtaking traditional ad tools, driven...

Top Data-Driven Marketing Platforms to Watch in 2026

February 12, 2026

In 2026, data-driven marketing is no longer defined by dashboards alone. The most impactful platforms are those that combine integrated...

HubSpot AI, Jasper, ChatGPT & More: The Ultimate 2026 AI Marketing Stack

February 12, 2026

In 2026, marketing performance is no longer driven by individual tools- it is driven by how intelligently those tools work...

Articles

What Is an Identity Graph – And Does It Still Work Without Cookies?

Parul Bansal / December 26, 2025

As the digital advertising ecosystem moves away from third-party cookies, one concept has gained renewed attention: the identity graph. Once […]

Articles

Is Addressability a Thing of the Past in Marketing?

user / December 29, 2022

The concept of addressability is crucial in the world of advertising. It primarily refers to the capability of using media

Articles

How The Next Generation Identity Graph (ID) Looks Like

user / October 28, 2022

The number of people using their devices to shop and browse has increased drastically in the past few years. As