Why Millisecond Latency Is the New Battleground in Real-Time Bidding
In modern programmatic advertising, winning an auction is no longer just about bid value or audience relevance. It is increasingly...
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ad tech
What is an Ad Exchange? How Does an Ad Exchange Work with Examples?
The ad tech industry is in constant innovation as there has been instant consumer transformation preferring online shopping. As the possibility of […]
Strategies That Matter In The AdTech Industry
The year 2022 has been a period of uncertainties, where the entire world economy has gone through a disastrous pandemic