Why Millisecond Latency Is the New Battleground in Real-Time Bidding
In modern programmatic advertising, winning an auction is no longer just about bid value or audience relevance. It is increasingly...
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Publishers & Retail Media
Yield with control and clarity
Protect user experience, improve eCPM, and expose clean demand paths.
FROM CHALLENGES TO OUTCOMES
In every campaign, real growth begins when pain points turn into performance.
Creative policy risk?
Reduce exposure with pre-bid creative validation, checks, and enforced blocks.
Floor mis-management?
Optimize yield with adaptive floors, supported by manual overrides when control matters.
Opaque demand paths?
Ensure transparency through fully documented routing and disclosed fees.
With Cubera, every challenge becomes a measurable outcome.
predictable, transparent, and built for growth.
HOW CUBERA HELPS
Vertex for auctions and floors, Edge for premium demand, Hedwig for signal cleanup where needed.
KPIs WE MOVE
Fill rate
E- Click per mile
Viewability
E- Click per mile
Viewability
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