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Imagine running an ad campaign for your business without considering your consumers’ location. You might be advertising snow boots to […]
Marketing is becoming more personal, and marketers are slowly becoming data analysts. Naturally, marketers are now using tools to better
If you have just stepped into the world of programmatic advertising, welcome! You are now about to embark on a
Anybody who’s worked in digital advertising knows that identity is the backbone of this entire ecosystem. Whether it’s targeting the right
‘Washing powder Nirma’ is a familiar chime you cannot resist singing along with. The ad was first released on Akash
Incrementality measurement in digital advertising presents an advanced approach for evaluating the true value of ad campaigns. Download Report