Why Millisecond Latency Is the New Battleground in Real-Time Bidding
In modern programmatic advertising, winning an auction is no longer just about bid value or audience relevance. It is increasingly...
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Hedwig
The Source of Truth
for Conversion Integrity
A real-time postback validation and fraud detection layer that ensures clean, auditable, and trustworthy conversion data.
HOW Hedwig WORKS
Hedwig Sits Between Media Buying And Billing To Validate Every Conversion.
1
Receive All Postbacks
Ingest postbacks from DSPs, MMPs, affiliate systems, and attribution platforms in real time.
2
Validate, Deduplicate & Detect Fraud
Automatically detect duplicates, invalid events, and fraudulent patterns using rules and ML.
3
Store, Audit & Report
Maintain a complete audit trail for billing, compliance, and operational confidence.
CORE CAPABILITIES OF HEDWIG
Built To Bring Order, Accuracy, And Trust To Performance Data Pipelines.
Real-Time Postback Management
Track every callback with live visibility into success, failures, duplicates, and latency.
Automated Deduplication & Validation
Ensure only legitimate conversions pass through your billing pipeline.
Advanced Fraud Detection
Combine rule-based logic and machine learning to stop revenue leakage.
Enterprise-Grade APIs & Admin Controls
Secure APIs and role-based access for full operational control.
Monitoring & Observability
Built-in metrics and dashboards for reliability and performance tracking.
PROBLEMS HEDWIG SOLVES
Hidden issues in performance pipelines that cost revenue and trust.
Unverified Postbacks
DSPs accept callbacks without validating quality or legitimacy.
HEDWIG CORE Engines
Independent systems working together to protect conversion integrity.
Postback Validation Engine
AI-powered tools pinpoint key users using live data and sentiment analysis, delivering a strong ROI.
Fraud Detection Engine
AI-powered tools pinpoint key users using live data and sentiment analysis, delivering a strong ROI.
Audit & Logging Engine
AI-powered tools pinpoint key users using live data and sentiment analysis, delivering a strong ROI.
Automation & Task Engine
AI-powered tools pinpoint key users using live data and sentiment analysis, delivering a strong ROI.
PRICING & PLANS
Find the Plan That Works for You
Pro
Solo marketers & small teams
$49
/Month
- Everything Free offers
- Advanced agents (Creative + yield)
- Unlimited workspace
- 30-day metrics history
Enterprise
Agencies & multi-brand groups
Custom
/Month
- Everything Pro offers
- SSO & role-based access
- Dedicated success manager
- SLA & on-prem/private-cloud options
BUILT FOR PERFORMANCE- DRIVEN TEAMS
Designed for teams that care about accuracy, trust, and accountability.
For Advertisers
- Prevent budget loss from fraud
- Build trust with partners
- Ensure accurate billing
For Platforms & Networks
- Centralize postback logic
- Simplify audits and compliance
- Improve operational clarity
For Enterprises
- Legal defensibility
- Clean reporting
- Scalable infrastructure
EXPLORE OUR OTHER PRODUCTS
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1. Real-Time Bidding (RTB)
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