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Hedwig

The Source of Truth

for Conversion Integrity

A real-time postback validation and fraud detection layer that ensures clean, auditable, and trustworthy conversion data.
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Watch 2-min Tour

HOW Hedwig WORKS

Hedwig Sits Between Media Buying And Billing To Validate Every Conversion.

1

Receive All Postbacks

Ingest postbacks from DSPs, MMPs, affiliate systems, and attribution platforms in real time.

2

Validate, Deduplicate & Detect Fraud

Automatically detect duplicates, invalid events, and fraudulent patterns using rules and ML.

3

Store, Audit & Report

Maintain a complete audit trail for billing, compliance, and operational confidence.

CORE CAPABILITIES OF HEDWIG

Built To Bring Order, Accuracy, And Trust To Performance Data Pipelines.

Real-Time Postback Management

Track every callback with live visibility into success, failures, duplicates, and latency.

Automated Deduplication & Validation

Ensure only legitimate conversions pass through your billing pipeline.

Advanced Fraud Detection

Combine rule-based logic and machine learning to stop revenue leakage.

Enterprise-Grade APIs & Admin Controls

Secure APIs and role-based access for full operational control.

Monitoring & Observability

Built-in metrics and dashboards for reliability and performance tracking.

PROBLEMS HEDWIG SOLVES

Hidden issues in performance pipelines that cost revenue and trust.
Unverified Postbacks

DSPs accept callbacks without validating quality or legitimacy.

HEDWIG CORE Engines

Independent systems working together to protect conversion integrity.

Postback Validation Engine

AI-powered tools pinpoint key users using live data and sentiment analysis, delivering a strong ROI.

Fraud Detection Engine

AI-powered tools pinpoint key users using live data and sentiment analysis, delivering a strong ROI.

Audit & Logging Engine

AI-powered tools pinpoint key users using live data and sentiment analysis, delivering a strong ROI.

Automation & Task Engine

AI-powered tools pinpoint key users using live data and sentiment analysis, delivering a strong ROI.

PRICING & PLANS

Find the Plan That Works for You

Free
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$0

/Month

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  • 1 user
  • Basic AI prompts
  • 7-day metrics history
Pro
Solo marketers & small teams​

$49

/Month

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  • Everything Free offers
  • Advanced agents (Creative + yield)
  • Unlimited workspace
  • 30-day metrics history
Enterprise
Agencies & multi-brand groups​

Custom

/Month

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  • Everything Pro offers
  • SSO & role-based access
  • Dedicated success manager
  • SLA & on-prem/private-cloud options

BUILT FOR PERFORMANCE- DRIVEN TEAMS

Designed for teams that care about accuracy, trust, and accountability.
For Advertisers
  • Prevent budget loss from fraud
  • Build trust with partners
  • Ensure accurate billing
For Platforms & Networks
  • Centralize postback logic
  • Simplify audits and compliance
  • Improve operational clarity
For Enterprises
  • Legal defensibility
  • Clean reporting
  • Scalable infrastructure

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