Why Millisecond Latency Is the New Battleground in Real-Time Bidding
In modern programmatic advertising, winning an auction is no longer just about bid value or audience relevance. It is increasingly...
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Edge,
Media Buying That Turns
Into Measurable Performance
A full-stack demand-side platform built for high-scale, performance-driven programmatic advertising.
HOW Edge WORKS
From Campaign Setup To Real-Time Optimization, All In One Execution Layer.
1
Define Campaign Objectives
Set KPIs, pricing model (CPM / CPI / CPA), targeting and budgets.
2
Activate Smart Targeting
Leverage geo, device, OS, carrier, audience and contextual signals in real time.
3
Bid, Optimize & Scale
Low-latency RTB, AI-led optimization, pacing and frequency controls across channels.
FEATURES THAT POWER PERFORMANCE AT SCALE
Everything You Need To Plan, Execute And Optimize High-Impact Programmatic Campaigns.
Real-Time Bidding Engine
Compete intelligently across exchanges with low-latency bidding and higher win rates.
Multi-Format Inventory Access
Run display, native, video, CTV, Push, Pop and mobile campaigns from a single DSP.
Advanced Targeting Controls
Geo, OS, device, carrier, audience and contextual precision built in.
AI-Led Optimization
Smart bidding, pacing, frequency capping and day-parting driven by performance signals.
Transparent Reporting & Fraud Protection
Full visibility with integrated fraud detection and clean measurement.
Edge Core Engines
Independent Intelligence Layers Working Together To Drive Performance.
Bid Intelligence Engine
AI-powered tools pinpoint key users using live data and sentiment analysis, delivering a strong ROI.
Audience Targeting Engine
AI-powered tools pinpoint key users using live data and sentiment analysis, delivering a strong ROI.
Campaign Optimization Engine
AI-powered tools pinpoint key users using live data and sentiment analysis, delivering a strong ROI.
Performance & Yield Engine
AI-powered tools pinpoint key users using live data and sentiment analysis, delivering a strong ROI.
BUILD For SCALE DESIGNED FOR CONTROL
Edge Reduces Manual Effort While Giving Teams Complete Visibility And Precision.
Campaign Setup & Controls
Configure budgets, targeting, pricing and creatives in minutes.
Real-Time Intelligence
Monitor spend, performance and delivery with live dashboards.
Optimization Without Guesswork
AI-led decisions reduce manual tuning and campaign fatigue.
Ecosystem-Ready Integrations
OpenRTB, Prebid, MMPs, DMPs and SSPs, plug in and go.
EXPLORE OUR OTHER PRODUCTS
We have products that fits to your every need
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AI-powered marketing intelligence platform for end-to-end campaign optimisation
Solutions
1. Real-Time Bidding (RTB)
2. AI-Powered Bid Optimization
3. Cross-Channel Campaign Management
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Cubera Hedwig
Predictive AI co-pilot delivering actionable recommendations and automated decisioning
Solutions
1. Real-Time Bidding (RTB)
2. AI-Powered Bid Optimization
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Cubera Vertex
Supply path optimisation engine to maximise publisher revenue and routing efficiency
Solutions
1. Real-Time Bidding (RTB)
2. AI-Powered Bid Optimization
3. Cross-Channel Campaign Management
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