Articles
What is an Ad Exchange? How Does an Ad Exchange Work with Examples?
The ad tech industry is in constant innovation as there has been instant consumer transformation preferring online shopping. As the possibility of […]
Video Advertising: Playable Ads
The last two decades have seen a significant evolution in advertising techniques. Advertisers are doing everything possible to promote their goods
What are VAST Tags? A Guide for Digital Publishers
Video advertising possesses a vital role in marketing. This type of advertising can significantly contribute to the success of the
Cooperation’s Effect on Incrementality Measurement: A perspective on CPG Industry
The CPG industry or Consumer Packaged Goods industry operates and provides for customers across multiple geographies. Every business needs assistance from the
Cost Per Click (CPC) And When To Use It: A Beginner’s Guide
Today ads occupy a large portion of online as well as offline world. Whether it is newspapers, billboards or online
Cost Per Mille (CPM) In Digital Marketing Space
It’s no secret that the digital advertising industry continues to grow and burgeon, with 2.14 billion people now using the Internet. By using digital





