Articles
Performance Marketing vs. Customer Acquisition
A company’s marketing strategies deserve a lot of credit for their success. One must continuously monitor the effectiveness of the […]
How The Next Generation Identity Graph (ID) Looks Like
The number of people using their devices to shop and browse has increased drastically in the past few years. As
Why Should Marketers Care About Cognitive Computing
Cognitive computing has become one of the many buzzwords around the digital realm as of now. The mere thought of
How Website Personalization Can Reduce Cart Abandonment
More than 75% of sales at an eCommerce site are lost as a result of customers leaving their carts unattended while making
Real-time Bidding Platform to Watch out for in 2023
The internet has become a highly imperative requisite among a large proportion of the populace. Everyone knows it is the
Omni Channel Advertising and Lookalike Modeling: 3 Trends Advertisers Should Be Ready For
The post-Covid world has witnessed a surge in almost all sectors of e-commerce activity, emerging technologies and improved advertising techniques





