Why Millisecond Latency Is the New Battleground in Real-Time Bidding
In modern programmatic advertising, winning an auction is no longer just about bid value or audience relevance. It is increasingly...
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Why Should Marketers Care About Cognitive Computing
Cognitive computing has become one of the many buzzwords around the digital realm as of now. The mere thought of […]
How Website Personalization Can Reduce Cart Abandonment
More than 75% of sales at an eCommerce site are lost as a result of customers leaving their carts unattended while making
Real-time Bidding Platform to Watch out for in 2023
The internet has become a highly imperative requisite among a large proportion of the populace. Everyone knows it is the
Omni Channel Advertising and Lookalike Modeling: 3 Trends Advertisers Should Be Ready For
The post-Covid world has witnessed a surge in almost all sectors of e-commerce activity, emerging technologies and improved advertising techniques
Strategies That Matter In The AdTech Industry
The year 2022 has been a period of uncertainties, where the entire world economy has gone through a disastrous pandemic
Using website personalization to Boost Customer Engagement
Across all online platforms, including personalized website content, social media channels, or even their YouTube or Spotify premium playlist, 81% of consumers