Why Millisecond Latency Is the New Battleground in Real-Time Bidding
In modern programmatic advertising, winning an auction is no longer just about bid value or audience relevance. It is increasingly...
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Long-term And Short-term Effects of Advertising: From Measurement to Improvement
In the digital realm, being an advertiser is no piece of cake. The more you venture into this rabbit hole, […]
What is an Omnichannel Strategy and How Can It Benefit Your Retail Brand?
It has been established that Omni channel advertising has its fair share of perks for the average advertiser in the digital domain.
Device IDs and their relevance to Digital Ads
The ever-changing landscape of digital advertising often involves approaching individuals via multiple channels and devices. For the most part, a modern-day household
The Relevance of Programmatic Advertising
Programmatic advertising is the perfect choice for those seeking an efficient way to access huge relevant audiences in this data-driven world.
How Does Incrementality Measurement Work and What Is It?
Incrementality measurement is a process used to determine the incremental effect of a particular marketing campaign, such as an advertisement
Are The Data On Your Clients An Asset Or a Liability?
This question was never really raised when the concept of “big data” first came into the picture. For the first