Why Millisecond Latency Is the New Battleground in Real-Time Bidding
In modern programmatic advertising, winning an auction is no longer just about bid value or audience relevance. It is increasingly...
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Bidstream Data and its Relevance
The ‘Bidstream data’ is something we should know about since we live in a data-driven world where ads are auctioned […]
Is Addressability a Thing of the Past in Marketing?
The concept of addressability is crucial in the world of advertising. It primarily refers to the capability of using media
A Sneak Peek Into The Walled Gardens
A sneak peek into the Walled Gardens Google, Facebook, and Amazon dominate online marketing eco-space as digital ads become more
Marketing Personalization Affected By Changing Consumer Demand
Marketing personalization is the primary key by which you can future-proof your business by evaluating and addressing the everchanging customers’ needs
What is an Ad Exchange? How Does an Ad Exchange Work with Examples?
The ad tech industry is in constant innovation as there has been instant consumer transformation preferring online shopping. As the possibility of
Video Advertising: Playable Ads
The last two decades have seen a significant evolution in advertising techniques. Advertisers are doing everything possible to promote their goods