Why Millisecond Latency Is the New Battleground in Real-Time Bidding
In modern programmatic advertising, winning an auction is no longer just about bid value or audience relevance. It is increasingly...
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The Art of the Comeback: Winning Over Users with Retargeting
Marketing is becoming more personal, and marketers are slowly becoming data analysts. Naturally, marketers are now using tools to better […]
Campaign Kickoff! A Beginner’s Guide to Campaign Basics in Digital Advertising
If you have just stepped into the world of programmatic advertising, welcome! You are now about to embark on a
Understanding Identity in Digital Advertising
Anybody who’s worked in digital advertising knows that identity is the backbone of this entire ecosystem. Whether it’s targeting the right
Features Of A Good DSP
‘Washing powder Nirma’ is a familiar chime you cannot resist singing along with. The ad was first released on Akash
Incrementality Measurement in Digital Advertising: A Technical Exploration
Incrementality measurement in digital advertising presents an advanced approach for evaluating the true value of ad campaigns. Download Report
Technical Treatise: Google’s Cookie Flip-Flop and Its Impact on Future Advertising
This treatise examines Google’s decision to delay the phase-out of third-party cookies and explores its implications for the advertising landscape.