From your first campaign to high-volume programmatic buying, Edge gives you the tools to launch and optimize campaigns without unnecessary complexity.
Create orders, campaigns and creatives in a streamlined workflow.
Control geography, devices, browsers, connections, traffic types and content categories.
Use performance signals, CTR and CPA optimization, bidding controls, pacing and frequency management.
Monitor impressions, clicks, CTR, conversions, CPA and campaign performance in real time.
A streamlined workflow designed to get you from setup to active campaigns fast.
Build campaigns around the audiences, environments and signals that matter to your business.
Choose the supply environments that fit your campaign — and control exactly where your budget goes.
Choose advertising supply sources
Select publisher IAB categories
Select SSP list modes and individual SSPs
Control private marketplace inventory using Deal ID lists
Upload allowed/blocked apps
Upload allowed/blocked domains
Upload allowed IP lists
Build campaigns across formats and environments without stitching together multiple buying platforms.
Banner, image and rich-media advertising across web and apps.
Ads designed to blend naturally into publisher environments.
Immersive video advertising designed for awareness and conversion.
Direct-to-device push notification advertising.
High-impact browser advertising designed to capture additional attention.
Granular pricing, delivery and budget controls designed for performance-driven media buying.
Edge combines real-time performance signals with intelligent optimization controls to help campaigns spend smarter and perform better.
Optimize toward stronger click-through performance
Optimize toward acquisition and conversion efficiency
Use performance signals to adjust bidding strategy
Shift attention toward stronger-performing segments
Control how often users see your ads
Reconnect with users who have previously engaged
Test creatives, targeting and campaign strategies
Monitor and make changes while campaigns are live
Turn campaign data into actionable decisions with real-time visibility across your media buying activity.
Connect media exposure to downstream performance with flexible tracking and postback capabilities.
Track campaign interactions and conversions using tracking pixels
Server-to-server conversion tracking
Dynamic parameters for granular attribution
Integrate external tracking and verification partners
// Tracking URL template https://track.cuberaedge.com/click? campaign={CAMPAIGN} &ad={AD_ID} &click_id={CLICK_ID} &country={COUNTRY} &os={OS} &publisher={PUBLISHER} // Impression pixel <img src="https://track.cuberaedge.com/imp?campaign={CAMPAIGN}&ad={AD_ID}" />
Track every moment of video engagement with VAST event monitoring.
Protect your media investment with traffic-quality controls and fraud protection.
Detect and filter invalid or fraudulent traffic.
Control where campaigns appear across the web.
Control SSPs, domains, apps and inventory sources.
Validate campaign activity and performance.
Quality-Focused Buying — Prioritize traffic quality over volume
Edge works with the programmatic ecosystem instead of locking you into a closed platform.
Complete campaign management from a single self-serve control center.
Multi-user access with role-based permissions.
Scalable omnichannel awareness and performance campaigns
Manage multiple campaigns and clients from one platform
Optimize campaigns around clicks, conversions and CPA
Reach mobile users and measure acquisition performance
Drive qualified traffic and conversions
Move quickly from testing to optimization and scale
Full campaign control from setup to optimization.
Granular targeting across geography, device, browser, language and content.
Multiple formats, pricing models and inventory controls.
Real-time performance optimization and CTR/CPA optimization.
Detailed reporting and measurable campaign performance.
Built for campaigns from first-time advertisers to high-volume programmatic buying.
Optimize campaigns around clicks, conversions and CPA.
Reach mobile users and measure acquisition performance.
Drive qualified traffic and conversions.
Manage multiple campaigns and clients from one platform.
Build scalable omnichannel awareness and performance campaigns.
Move quickly from testing to optimization and scale.
Cubera Edge is a self-serve demand-side platform that enables advertisers and agencies to plan, launch, manage and optimize programmatic advertising campaigns.
CPM and CPC campaign pricing are supported, with optimization capabilities for CTR and CPA objectives.
Targeting can include geography, language, device, browser, connection, traffic type and IAB content categories.
Display, native, video, push notification and pop-under formats are supported, with broader omnichannel capabilities across web, mobile and in-app environments.
Yes. Advertisers can control supply sources, publisher categories, SSPs, Deal IDs, allowed/blocked apps and allowed/blocked domains.
Yes. Edge supports pixel tracking and postback/server-to-server tracking.
Yes. Campaigns can be paused, resumed or modified from the platform, subject to campaign processing/approval state.
Yes. Multi-user access and role-based permissions make the platform suitable for teams and agencies.
The platform is designed to allow advertisers to create orders, configure campaigns, upload creatives and launch campaigns through a streamlined self-serve workflow.
Yes. Edge supports open ecosystem integrations including OpenRTB and Prebid, as well as MMP, DMP, SSP and attribution integrations.
Launch your first campaign with Cubera Edge and experience programmatic advertising built for precision, performance and control.
No complicated setup. No unnecessary middlemen. Just smarter media buying.
Build campaigns around the audiences, environments and signals that matter to your business.
From your first campaign to high-volume programmatic buying, Edge gives you the tools to launch and optimize campaigns without unnecessary complexity.
Create orders, campaigns and creatives in a streamlined workflow.
Control geography, devices, browsers, connections, traffic types and content categories.
Use performance signals, CTR and CPA optimization, bidding controls, pacing and frequency management.
Monitor impressions, clicks, CTR, conversions, CPA and campaign performance in real time.
A streamlined workflow designed to get you from setup to active campaigns fast.
A self-serve programmatic DSP that lets you launch, target, optimize and scale media-buying campaigns from one platform.
CPM and CPC buying with fixed or dynamic bidding, plus total and daily budget controls.
Geography, language, devices, browsers, connection, traffic type, content categories, and advanced retargeting, lookalike and custom segments.
Display, native, video, push and pop-under across web, mobile web and in-app environments.
Yes — control SSPs, deal IDs, and allowed or blocked apps, domains and IPs from the supply control center.
Yes — with pixel tracking, server-to-server postbacks, tracking macros and third-party integrations.
Yes — pause, edit and optimize campaigns in real time from the dashboard.
Yes — multi-user access with role-based permissions supports agencies managing multiple campaigns and clients.
In minutes — a streamlined workflow takes you from order setup to live traffic fast.
Yes — it works with OpenRTB 2.5/3.0, Prebid.js, MMPs, DMPs, SSPs and attribution partners.