Press Release

AI-Driven Campaign Intelligence, Built for India Bengaluru, India, September 16th, 2025 — Cubera Tech India Pvt. Ltd., a global innovator in ad-tech intelligence, today announced the India introduction of its groundbreaking product — Cubera Cube — a real-time audience discovery and campaign ideation platform powered by conversational AI (artificial intelligence). Designed for speed, creativity, and collaboration, Cube is now available to Indian marketers, brands, and agencies eager to create more agile, data-driven campaigns with zero setup time and at the lowest cost in the market. Built on a proprietary Retrieval-Augmented Generation (RAG) Large Language Model — engineered specifically for AdTech and built to last — along with a powerful suite of Generative AI models and realtime data feeds, Cube brings cultural intelligence, location signals, retail trends, and sentiment analysis into one streamlined workspace. Users can upload any campaign brief and chat their way to strategy, audience segments, creative directions, and actionable insights. During its pre-launch beta phase in India, Cube delivered transformative outcomes for early adopters. Marketers reported campaign optimizations 40% faster than traditional workflows, along with a 35% reduction in brand-safety incidents, thanks to Cube’s sentiment-aware planning capabilities. Brands that leveraged retail signal triggers saw a 14% lift in in-store visits within just 48 hours of activation. Additionally, campaigns aligned with cultural sentiment and realtime audience insights recorded notable improvements in ROAS, underscoring Cube’s ability to translate intelligence into tangible performance gains. “In today’s always-on, hyper-fragmented marketing environment, brands need more than just data — they need intelligence that’s fast, contextual, and deeply actionable,” said Dr. Samartha Nagabhushanam, CoFounder of Cubera. “We built Cube to act like a tireless team of planners, analysts, and creatives — available on tap — so that any brand, from emerging challenger to enterprise agency, adapt quickly to shifting local trends and consumer behavior. Marketers shouldn’t have to choose between speed and insight, or between performance and creativity,” he added. “Cube brings these together in a seamless conversational interface, letting you discover who to target and what to say — faster than ever before.” Vamsikrishna Sankarayogi, CTO Cubera added, “Every audience segment, every creative suggestion, and every signal-based insight is explainable, auditable, and grounded in data. This is AI that marketers can trust — not just because it performs, but because it shows its work. In an era where guesswork is costly, Cube replaces intuition with intelligence, and opacity with observability.” Marketers, agencies, and brand teams across India can now experience the power of Cube firsthand. Getting started is simple — users can upload a campaign brief in any format, and begin collaborating with Cube’s AI agents instantly. No setup, no training, and no payment required. With flexible plans and a free tier available from day one, Cube is built to support everyone — from independent creatives to large marketing teams. About Cubera Cubera is a performance-first AdTech company headquartered in San Diego, USA and Bengaluru, India. The company builds intelligent infrastructure for modern marketers—offering a full-stack ecosystem that spans programmatic media buying, attribution, and marketing automation. Designed for transparency, scalability, and measurable outcomes, Cubera helps agencies and brands unlock true performance in the digital economy. Learn more at www.cubera.co. Reach out to sales@cubera.co Anya Geraldine D’Souza,Cubera anya.gd@cubera.co www.cubera.co

The future-ready programmatic stack combines intelligent media buying, real-time fraud protection, and deep Mobile Measurement Partner (MMP) integrations — enabling predictable, measurable ROI for brands and agencies across India’s dynamic digital ecosystem. India – August, 28th, 2025: Cubera, a global AdTech innovator, headquartered in San Diego, USA and Bangalore, India, today announced the launch of its two flagship products in India: Cubera Edge, a full-stack Demand Side Platform (DSP), and Cubera Hedwig, a real-time attribution and postback engine — tailored for India’s multilingual, mobile-first, and privacy-focused market. Together, they deliver a future-ready, closed loop programmatic stack purpose-built for India’s rapidly expanding digital economy, while redefining performance-driven, privacy-first advertising for agencies, brands, and app marketers. With global programmatic ad spend exceeding $200B and India still vastly underpenetrated, Cubera sees a timely opportunity to return transparency, control, and measurable performance to advertisers. As privacy-first policies and regulatory shifts reshape the DSP landscape, Cubera’s approach offers advertisers the agility they need to scale in India. “Our mission is to give Indian marketers the kind of transparent, high-performance AdTech stack they’ve long been promised but rarely delivered,” said Dr. Samartha Nagabhushanam, Co-CEO & Co-Founder, Cubera. “Edge and Hedwig represent not just two new products, but an entirely new way to think about accountability in programmatic advertising. We’ve built a system that knows when to bid, when to pause, and when to optimize — not just to participate in auctions, but to win with purpose.” Cubera Edge is an omnichannel demand-side platform (DSP) architected for precision, scale, and efficiency, seamlessly activating campaigns across web, mobile, and connected TV (CTV). The platform Protects every impression with a real-time fraud scoring pipeline Supports seamless media buying with OpenRTB 2.5 and Prebid.js compatibility Executes at scale through a high-throughput microservices backend Provides Plug-and-play GTM support for agencies, OEMs, app developers, and direct brands Enables a self-serve roadmap, including AI-driven planning   Cubera Hedwig complements Edge as a real-time postback and attribution orchestration engine — deeply integrated with major Mobile Measurement Partners (MMPs), affiliate networks, and TV attribution systems, ensuring granular, real-time performance visibility and control. Enables high-frequency tracking through real-time callback handling Detects fraud through machine learning-based anomaly scoring Provides enterprise-grade monitoring, APIs, and admin tools Automates multi-platform campaign event processing Provides monetization and reporting layers built for transparency and scalability Vamsikrishna Sankarayogi, CTO Cubera said “The market is flooded with inventory but starved for intelligence. With Edge and Hedwig, we don’t just buy low – we convert high. This is performance arbitrage at its best. Whether it’s a performance agency managing high-volume campaigns or a digital-first brand scaling user acquisition, we offer multiple engagement models — all designed with interoperability at their core to deliver full-funnel visibility and exceptional results.” In its early pilot campaigns, Cubera Edge has already delivered a 35% lift in top-of-funnel lead generation, an 80% share of brand voice, and a 27% YoY increase in inbound revenue. Brands working with Hedwig saw reduced postback latency and improved ROI attribution accuracy. With deep integrations into Mobile Measurement Partners (MMPs) and real-time callback management from Hedwig, Cubera now enables brands and agencies to close the loop between impressions and outcomes with unmatched speed and accuracy About Cubera: Cubera is a performance-first AdTech company headquartered in San Diego, USA and Bengaluru, India. The company builds intelligent infrastructure for modern marketers—offering a full-stack ecosystem that spans programmatic media buying, attribution, and marketing automation. Designed for transparency, scalability, and measurable outcomes, Cubera helps agencies and brands unlock true performance in the digital economy. Learn more at www.cubera.co Press Contact: Anya Geraldine D’Souza anya.gd@cubera.co