The placement of ads is one of the many factors that determine how much money the websites make. There are many options available to publishers when it comes to creating ad placements. This frequently confounds them and prompts inquiries like which ad placement is the best and what are the highest paying ad placements.
Ad placement cannot be guaranteed to increase ad revenue. Personalization is the key to finding the best ad placement, and publishers should follow best practices to stay on top of market trends. Since every website is different, there is no way to monetize them all using the same methods. This self-help manual assist publishers in choosing the ideal ad placement, its style and size for their website.
Understanding Ad Placement
Ad placement is the practice of placing advertisements on a publisher’s website in order to increase visibility for potential viewers, taking into consideration factors like the time of day, the number of available ad slots, and the particulars of the advertisement. Ad viewability and ad revenue are, both, significantly influenced by an advertisement’s placement on a page. Advertisers, seeking the highest return on their advertising investment, frequently ignore ads with low viewability.
Publishers can select from automated placement criteria or create their own using Google Ads. We are all aware that in order to maximize ad earnings, ad viewability is a crucial metric to consider. With a click-through rate (CTR) of 3.17% on Google Ads, publishers must choose the best ad placement for their web pages, as well as ad sizes and formats, to ensure user engagement and boost revenue on their display ads.
Why Ad Placement Matters?
It’s crucial to keep track of where each advertisement is placed. The effectiveness of your campaigns depends heavily on where you place your ads. Imagine this scenario: If you’re watching a video on gardening and you come across an advertisement for a new television, you might not be particularly interested in it because you’re indulged into content about gardening at the moment. Rather, you may be much more motivated to click if you see an advertisement for a novel gardening tool.
Likewise, if you show your ads to your target audience at the incorrect time and location, they won’t be well received. Utilize all the various online platforms available to you in order to optimize the way your ads are placed.
3 Best Ad Placement Strategies for Website
Consider User’s Perspective
By taking into account the user journey and what they anticipate from their interactions with your site, you can better understand where your ad placements should and shouldn’t be placed. This stops the user experience from being hampered by ad placements.
Analyzing user intent is crucial when selecting ad formats. You must review previous data that was used to analyze user behavior on landing pages. Check to see if users are reading the content thoroughly or just skimming it. Additionally, based on user behavior, think about whether adding additional products or services to your website would work.
When selecting which ads to display, ‘where the user’s attention will be’ is an important aspect. You should also consider how to include ads in this section of the page without interfering with users’ experience.
Let the Site Data Guide You
Utilize data and research to identify the most effective ads before deciding where to place them on your website. Below are some tools and data points that can be help you to decide and optimize the placement of your ads.
Heat and Click Maps
Heatmaps show you the areas of your page where visitors seem to be spending the most time. It will aid in your comprehension of the information they are viewing, their usage of the page, and their expectations of it. Although your content posts may have ad placements, you may find that no one scrolls down your page past the fold.
Click maps show where users are clicking on the page. In order to get real-time accounts and understand the interactions of the user better, these tools will also provide recorded screencasts of actual users interacting with your website.
Google Analytics provides comprehensive information on user behavior on your website and the sources of traffic. It assists you in:
- Identifying your best-performing content.
- Evaluating the effectiveness of a specific landing page.
- Whether your most devoted users come from direct traffic or organic search.
- Which devices or nations generate the most profitable search traffic.
To bring the most out of your website, A/B testing should be done for ad placements and user experience. Utilizing Optimize, tool offered by Google, you can direct search traffic to a particular link to view a variety of pages. You can also test ad placement and user experience optimizations by doing so.
Ad placement for better customer experience
At times your high performing ad might not be on par with the competitors due to the simple reason that its placement was managed haphazardly. At the end, what you want is the bounce rate to go down and the on site time to go up. Such an experience, when given to the user with a fine balance of placement and quality, works wonders for your ROI. So, focus more on the fact that you want the user to hang around and explore your website more. Ads shouldn’t pop up like jumpscare moments from a horror movie. Their repetition can be damaging to the view that you have in mind.
The Final Words
As previously stated, personalization is critical when developing an ad placement strategy. Knowing your audience is essential for providing an engaging and hassle-free experience. Understanding your audience and targeting them with the right ads at the right time and on the right platform is only possible with authentic and reliable data.
Cubera provides one of the most comprehensive sets of zero-part data on which you can base your understanding of your target audience. Cubera‘s cutting-edge solutions, which adhere to all data rules and regulations, can assist you in developing website ad placement strategies that can boost your ROI and give you a stronghold in the industry.