A sneak peek into the walled gardens Google, Facebook, and Amazon dominate online marketing eco-space as digital ads become more […]
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Marketing Personalization affected by changing consumer demand – CUBERA
Marketing personalization is the primary key by which you can future-proof your business by evaluating and addressing the everchanging customers’ […]
What is an Ad Exchange? How Does an Ad Exchange Work with Examples? – CUBERA
The ad tech industry is in constant innovation as there has been instant consumer transformation preferring online shopping. As the […]
Video Advertising: Playable Ads – CUBERA
The last two decades have seen a significant evolution in advertising techniques. Advertisers are doing everything possible to promote their […]
What are VAST Tags? A Guide for Digital Publishers – CUBERA
Video advertising possesses a vital role in marketing. This type of advertising can significantly contribute to the success of the […]
Cooperation’s Effect on Incrementality Measurement: A perspective on CPG Industry – CUBERA
The CPG industry or Consumer Packaged Goods industry operates and provides for customers across multiple geographies. Every business needs assistance […]
Cost Per Click (CPC) And When To Use It: A Beginner’s Guide – CUBERA
Today ads occupy a large portion of online as well as offline world. Whether it is newspapers, billboards or online […]
Cost Per Mille (CPM) In Digital Marketing Space – CUBERA
It’s no secret that the digital advertising industry continues to grow and burgeon, with 2.14 billion people now using the […]
Demand Side Platform (DSP) – A beginner’s guide – CUBERA
It is now very much easier to buy and sell ads online than done in a conventional manner. Over time, […]